Tuesday, 26 October 2010

Visual merchandising




Is anyone else in the festive christmas mood apart from me and harvey nichols?
Only 59 days untill christmas! Its going to go past so quick seeing as I have a heap load of work to get through because of hand in dates the coming week on friday. Eeek. And I also have this special call to make tomorrow morning (I will tell you all about it if its successful!)

Anyway, I walked past the window display of Harvey nichols and it never fails to amaze me, I love every single visual aspect of it! How it just grabs my attention straight away with all its creative and fun quirkyness mixed with dazzling tinsels and snowballs. At Harvey Nichols, the window displays have been an integral part of the store since its inception 200 years ago. I think its so important for the store to have a strong visual because that is one of the key main features that promote Harvey nichols as a brand.
And in most cases, having a window display says alot about the brand and its clo
thes and draws attentions to the buyers, and behind every window is a simple motivation- sales.

However.. next year it may become a little darker on the streets at night, this is because retailers of a certain size are asked to register for the CRC Energy Efficiency Scheme and from next year pay for the carbon they emit. These are new rules being set to encourage High Street retailers to become more energy efficient and help the environment.

Harrods created a fabulous window display last year and I just have to show it to you because I loved it so much! The display featured a pair of red Dorophy slippers poking through Harrods front shop. These slippers were the size of a double decker bus!

7 comments:

veda said...

what a big pair of footwear!! i wonder if godzilla may wear them, lol

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vdcouture said...

i love harvey nichols and harrods <3

vdcouture

Krystal said...

that is the neatest display!!!!

Andee Layne said...

i cant believe christmas is less than 60 days away!!! Macys had their decorations out already!

Sakie and Thomas Gantz said...

lol, lol. I love that Harrods window like the whole department store fell on a giant Wicked Witch of the West, lol. And the window displays in Harvey Nichols are great. I miss that part of living in London. :-)

Alice said...

Wow that is so awesome! I can't believe that Christmas is coming so soon! I can't wait. I love the feeling of Christmas. :)

Robbie said...

Can't wait for xmas. The window displays look great, especially the dorothy slippers.
Thanks for your lovely comment, keep reading.
xxx

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